Senior Manager - Channel Marketing

• Associate with the world’s leading imaging organisation
• Opportunity to work with a dynamic and collaborative team
• Work from home options available – 3 days in office
• Parental leave position – 12 month maximum term contract

About us

Canon is the world's leading imaging organisation. As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible. When you join Canon Australia, you’ll find a rewarding culture that values you. You’re empowered to focus on your career progression and turn your goals into reality. You’ll be an integral part of the group’s success.

About the Role

The Senior Manager – Channel Marketing is a parental leave cover, responsible for executing the Canon B2B channel marketing strategy in alignment with the Channel Marketing team and business stakeholders. This role will develop, execute and oversee product launches, offer campaigns, demand generation programs, sales tools and marketing content. They will review market and program analysis of targeted verticals, market segments, customers and channel partners. It involves executing the in-depth value proposition for each of our key channels and providing communication tools to aid the delivery of our overall B2B channel strategy.

This Macquarie Park based role reports to the General Manager – Commercial and oversees a team of four Channel Marketing Managers and one Channel Marketing Executive.

Scope of Role

• Execute marketing strategies aimed at driving business growth, enhancing sales and customer engagement, impacting market share, customer acquisition and channel revenue.
• Lead value proposition development, messaging and positioning strategy for campaign and content execution in line with Canon brand purpose, product and customer audience attributes or requirements to drive awareness, opportunities pipeline and conversions.
• Working closely with the ATL/ BTL agencies to develop effective campaigns, content and channel plans to develop and lead cross-agency deliverables for key marketing campaigns. 
• Drive business planning for brand, comms, offers, campaign activities and events and integrate into the B2B planning process.
• Collaborate with the senior leadership team and stakeholder teams across the organisation to shape strategic thinking and deliver business results.
• Oversee the project management and delivery of a range of channel requirements, including vertical, product positioning, always on campaigns and content.
• Play a critical role in initiatives reporting to determine activity ROI, optimisation opportunities, alignment to channel goals, and impact on channel growth.

About You

We are looking for someone with proven experience in the development of brand/channel strategy and communications programs across channels to support business strategy. Someone who possesses demonstrated ability to identify and take advantage of commercial opportunities and threats through channel and market insights. While being a passionate marketing leader, they have the ability to drive a team and align them with the group objectives. Key Skills and Experience include:

• 10+ years’ experience in-house Marketing or Agency role
• Experience in managing marketing budgets $1.5M+
• In depth knowledge of different digital marketing channels - paid, owned, and earned
• Strategic thinking and innate ability to develop persuasive communications based on customer/consumer insights
• Ability to develop strategic briefs for external agencies and critically review concept work based on the brief and insight
• Strong analytics acumen and extensive knowledge and an in-depth understanding of one or more marketing technology platforms (highly desirable)

If this sounds like you, apply today!

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

Benefits include but not limited to

• Bonus Leave including Birthday leave, Canon Day, Kyosei Day
• Flexible working arrangements, where possible
• Training and development opportunities to help you bring your goals to life
• Wellbeing benefits, including everything from discounted health insurance to flu vaccines to confidential counselling
• Performance recognition, in the form of quarterly and annual awards programs for high-performers
• Canon products offered at discounted rates
• Education assistance to support the cost of any external training that gives you new skills for your job

As an equal opportunity employer focused on strengthening our inclusive culture, all applicants will be considered and we welcome applications from people of all ages, cultures including Aboriginal and Torres Strait Islander peoples, abilities, religious beliefs, national origin, sexual orientation and gender identities. Benefits/perks may vary depending on the nature of your employment with Canon Group and the country where you work. All applicants must be eligible to work in the country they are applying to at the time of application.

Looking to join this diverse team? Apply online now.

Successful applicants will be notified of next steps.