Social Content & Community Manager

Date: 03-Jun-2022

Location: Sydney, Australia

Company: Canon

  • Autonomous role working across all social media platforms
  • Work with a wide variety of stakeholders across AU and NZ
  • Opportunity to move in-house and make the role your own

 

About Us

Canon is the world's leading imaging organisation. As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible.

When you join Canon Australia, you’ll find a rewarding culture that values you. You’re empowered to focus on your career progression and turn your goals into reality. You’ll be an integral part of the group’s success.

 

About the Role

As the world leader in Digital Imaging we inspire people to connect, communicate, imagine and achieve more than they thought possible. Making the consumer the focus of everything we do and by interacting throughout the business you will help to guide and drive the business to deliver social engagement as well as champion innovation in line with the overall business strategy.

In this varied and exciting role you will manage the planning and execution of content across Canon Australia’s social channels while driving efficiencies in messaging, content alignment and maximising engagement. The role will bring innovative ideas and opportunities to the forefront to drive Canon’s future success.

 

Scope of the role includes:

  • Planning
    • Manage the social media calendar to incorporate and align with requirements from various stakeholders
    • Curate and manage all published content for Canon Australia’s social channels, working closely with the Manager – Content and social media and contributing teams
    • Ensure the development of all social content to drive engagement, reach and growth
    • Develop plans for community and channel improvements
    • Develop tactical plans that align with the overall social and business objectives, including campaigns and product launches,
    • Manage paid social budget within guidelines via Canon’s media agency and report monthly to Manager – Content and Social Media.
    • Identify opportunities to collaborate with key community members and partners, including retailers, influencers and creators to drive reach.
    •  
  • Execution
    • Execute content strategy and manage the implementation, including writing, editing and publishing content, aligning with social media strategy across platforms
    • Design, create and manage social promotions
    • Drive traffic and SEO benefits to canon.com.au through content planning and execution.
    • Execute influencer strategy and advocate programme working closely with wider marketing team. Work closely with our PR agency to manage the Canon Product review program sourcing and recommending influencers and creators that fit the Canon brand.
    • Act as the first point contact for all internal and external agencies’ requirements for social campaign assets, day-to-day activities and issues.
       
  • Moderation
    • Moderate Canon Australia’s social media channels, ensuring queries are responded to in a timely manner
    • Work with the Canon Customer Care team to raise issues, find solutions and track them through to resolution.

 

  • Analytics
    • Ensure relevant tracking on posts to provide insights. Find ways to improve on key metrics through test and learn activities and new initiatives
    • Review social media listening and monitoring for content opportunities
    • Deliver timely post analysis reports and insights to various stakeholders
    • Optimise platforms, based on insights, with clear objectives and KPIs

 

About you

You bring at least 2 years social media experience including planning & publishing and paid social experience. You know how to manage multiple social platforms such as Facebook, Instagram, YouTube and TikTok to deliver a compelling message to our target audience. You are a great copywriter with really strong attention to detail and you know how to use reporting tools such as Salesforce Social Studio and native channel analytics to track performance and look for opportunities for continuous improvement.

Your communication and stakeholder engagement skills are second to none and you are Passionate about community best practices, principles, concepts, and technologies. Experience in the Consumer Electronics industry and Photography knowledge would be an advantage, but more important is your highly adaptive, creative, agile and open mindset.

In return we offer the opportunity to work with a highly respected global brand and with a great group of people.

If this sounds like you, we’d love you to apply!   

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

As an equal opportunity employer, all applicants will be considered. Benefits/perks may vary depending on the nature of your employment with Canon Group and the country where you work. All applicants must be eligible to work in the country they are applying to at the time of application.

Looking to join this diverse team? Apply online now.

Successful applicants will be notified of next steps.