Specialist - Loyalty & Customer Engagement

• CRM and lifecycle campaigns that drive customer engagement
• Work across brand, digital, AI, and creative teams in a connected marketing environment
• Grow your career in a business that values innovation, inclusion, and continuous improvement

About Us

Canon is a global leader in imaging solutions, trusted by millions for innovation and quality. In Australia and New Zealand, we’re proud to deliver products and services that help people connect, communicate, and achieve more every day. When you join Canon, you’ll experience a supportive culture that values your contribution and empowers you to grow. We’re committed to helping you develop your career and turn your goals into reality, while playing an integral role in our success across the region.

About the Role

Join Canon in a role where you can own and optimise CRM and lifecycle campaigns, shape meaningful customer experiences, and build loyalty and advocacy for one of the world’s most trusted brands.

As our Loyalty & Engagement Specialist, you will lead the strategy and optimisation of Canon’s CRM, lifecycle, and loyalty activity, with a strong focus on engagement, retention, and advocacy. This role is suited to a proactive marketer who understands how to use data, segmentation, and automation to create relevant and meaningful customer experiences. You will work closely with stakeholders across the business to deliver high-quality campaigns and journeys, while using insights and testing to continuously improve performance and customer outcomes.

Scope of the role includes:

• Define and optimise automated CRM and lifecycle journey frameworks that nurture customers from onboarding through to advocacy, ensuring clear objectives, audience strategy, and performance measurement
• Set the direction for email and lifecycle campaigns, guiding content, targeting, and timing to ensure communications are relevant, on-brand, and aligned to customer and business goals
• Lead the Canon Professional Services program to support member engagement, communications, and growth
• Partner across Digital Experience, AI, Brand, Community, and Creative teams to deliver connected customer experiences
• Use testing, segmentation, reporting, and insights to continuously improve campaign performance and retention
• Maintain strong data integrity and compliance with privacy, consent, and governance standards

About You

You are a customer-focused marketer who brings a mix of creativity, curiosity, and commercial thinking. You enjoy working across multiple channels, collaborating with stakeholders, and using insights to make each campaign smarter and more effective. You’re organised, detail-oriented, and comfortable balancing execution with continuous optimisation. You understand how to engage customers across different stages of their journey, from first-time buyers through to experienced professionals. Experience working with enthusiast or professional customer segments, particularly in a retail, eCommerce, or membership environment, will be highly regarded.

Key skills and experience include:

• 3–5 years’ experience in CRM, lifecycle, or digital marketing
• Strong understanding of email marketing, automation, and customer retention strategies
• Experience with CRM or automation platforms such as Salesforce or similar platforms
• Analytical and data-driven approach, with the ability to turn insights into action
• Strong organisational skills, attention to detail, and stakeholder communication skills
• Knowledge of privacy, consent, and ethical marketing practices
• Tertiary qualifications in Marketing, Communications, or Business will be highly regarded, as will experience in loyalty or membership programs and familiarity with AI, SEO, or personalisation tools

What’s in it for you

In return, we offer the opportunity to shape meaningful customer engagement programs, work across brand, digital, and customer experience teams, and contribute to initiatives that directly influence retention and advocacy. You’ll join a collaborative and inclusive environment where your ideas are valued, your development is supported, and flexible working arrangements are encouraged where possible.

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. As an equal opportunity employer focused on strengthening our inclusive culture, all applicants will be considered and we welcome applications from people of all ages and cultural backgrounds, including Aboriginal and Torres Strait Islander peoples, people of all abilities, and people of all religious beliefs, national origins, sexual orientations, and gender identities. All applicants must be eligible to work in Australia at the time of application.

Looking to join this diverse team? Apply online today.

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