Email Marketing and Content Coordinator

About Us

As a market leader in Business Process Optimisation and IT services for over 20 years, Canon Business Services Centre Philippines helps organisations optimise, automate, and transform their operations, setting them up for greater growth. We work collaboratively with customers to get the results they want, delivering bespoke solutions designed to meet and exceed their business needs, overcoming challenges, and freeing them up to focus on what sets them apart.

We’re trusted by industry leaders because of our dedicated customer focus, and agile approaches to solving our clients’ key challenges. With a commitment to delivering the best service management experience possible, many clients have partnered with us for more than a decade. The solutions we deliver are reliable, scalable, and cost-effective, helping customers to not just get ahead but stay ahead.

When you join Canon Business Services Centre, you’ll find a rewarding culture that values you. You’ll be empowered to focus on your career progression and turn your goals into reality as an integral part of the group’s success.

About the Role

The Email Marketing and Content Coordinator will oversee the email marketing campaign for Canon ANZ, ensuring alignment with brand identities while targeting specific demographics and interests. In this role they will be responsible for end-to-end campaign execution, leveraging data-driven to optimise performance, meet KLPIs, drive engagement and report to key stakeholders. Collaboration with cross- functional sales and marketing teams and staying aligned to the local brand positioning are pivotal aspects of this role. In addition, the role will also support the SEO and Content team to implement their strategies to drive business outcomes through blog/web updates, link building and competitor analysis.

The role will be assigned the following responsibilities: 

• Lead the end-to-end process of email campaign execution, ensuring timely deployment and alignment with diverse brand and campaign strategies;
• Utilise advanced data analysis to target email campaigns based on customer demographics and interests;
• Utilise comprehensive data analysis to define, construct, and manage customer segments;
• Make insight-led decisions to update, optimise or delete existing blog content;
• Execute comprehensive link building strategy to enhance the online visibility and authority of Canon’s AU, NZ and Sun Studio’s website and building strong relationships between pages;
• Develop and maintain detailed performance reports, delivering clear insights to track campaign success;
• Set measurable goals for campaigns, track ROI, analyse campaign performance, and present regular reports outlining necessary adjustments to optimise the email marketing strategy.

Qualifications  

• Understanding of email marketing (essential) and SEO (desired)
• Exceptional computer literacy, proficient in HTML5, CSS, and advanced technical aspects of email marketing
• Ability to craft extraordinary customer experiences that elevate brand engagement and loyalty
• Understanding of segmentation and targeting strategies to deliver precise messaging to diverse audience segments
• Advanced analytical skills, a data-driven mindset, and the capability to meticulously monitor, analyse, and report campaign performance against established KPIs.
• In-depth knowledge and understanding of relevant KPIs such as open rate, CTR, and engagement rate, coupled with expertise in acquisition and retention strategies

If this sounds like you, we’d love you to apply!  

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work, and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

As an equal opportunity employer, all applicants will be considered. Benefits/perks may vary depending on the nature of your employment with Canon Group and the country where you work. All applicants must be eligible to work in the country they are applying to at the time of application.

Looking to join this diverse team? Apply online now.

Successful applicants will be notified of next steps.
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